In June 2008 EIDD Design for All Europe launched a global Design for All communications competition for posters, institutional videos and guerrilla marketing tools dedicated to capturing the differing perception of its work in the field of Design for All, and applying it for promotional purposes.

The EIDD Design for All Europe award scheme was endorsed by Icograda (International Council of Graphic Design Associations). The organisational aspects were the responsibility of IIDD Design for All Italy and Design Center Bologna.

After the deadline for entries, 21 September, followed an intense jury work with almost 200 entries from all over the world, including among other China, Japan, South Korea, New Zealand, Iran, Israel, Mexico, USA, and of course several European countries.

The international jury agreed 13 October on three winning entries within each category. These and many other thought provoking entries were then exhibited at Accademia Albertina di Belle Arti in Turin, Italy, among the initiatives of Torino World Design Capital 2008, and during the Icograda Design Week from 17 October to 17 November 2008.